So I woke up and finally remembered what I was meant to write about! I was watching The Simple Life one evening when this message came up:

One can only imagine how confused I was! In other news, Steve (
totally49) told me that they're renaming UKTV2 to 'Dave'....


They claim 'The name is based on the idea that "everyone knows a bloke called Dave". 
Changing the channel name to Dave enables us to create a strong and noisy personality for the channel that immediately aligns us with our core 16-34 male audience. ' What are they trying to imply by all this?

Changing the channel name to Dave enables us to create a strong and noisy personality for the channel that immediately aligns us with our core 16-34 male audience. ' What are they trying to imply by all this?- Mood:
energetic - Music:Franz Ferdinand - Walk Away

Comments
I hope Dave is the only thing you tune into! For nothing can compare!
The only Tv Dave I can think of is the bigoted ginger on War at Home.
What does UKTV2/Dave show exactly?
I imagine Dave plays stuff like 'Men Behaving Badly'... 'Two Pints of Lager... etc etc! I'm not really sure what it shows but usually it's stuff you don't mind watching whilst trying to get to sleep!
The compromise..?
I'm sure as hell wondering!